Question 1

Does StudioDraft design only logos?

Accepted Answer

No. A logo is one part of a much larger brand system.StudioDraft builds the strategy, verbal identity and visual identity around it, so the brand has a clear idea, language and design system to work with.

Question 2

Does StudioDraft handle social media?

Accepted Answer

We don’t manage social media, but we make sure your team knows exactly what to do with it. Your brand system includes social media templates, layout directions and tone of voice guidelines, so anyone handling the account knows how the brand should look and sound.

Question 3

We already have our brand strategy. Can StudioDraft help only with design?

Accepted Answer

We don’t design in isolation. Any strategy you already have becomes part of our research and gives us useful context, but we still look at the brand as a complete system. The verbal and visual identity need to come from the same idea.

Question 4

Does StudioDraft design websites?

Accepted Answer

Yes, once the brand system is in place. We can design the UI, key landing pages and the overall digital look and feel. Full website design and development can then follow as an extension of the established brand system.

Question 5

Can StudioDraft extend our existing packaging system?

Accepted Answer

Not as a standalone service. We design packaging as part of the brand systems we build.

Question 6

We already have our branding. Can StudioDraft help us with packaging?

Accepted Answer

We don’t take on packaging independently from branding. If StudioDraft has built the brand system, we can extend that system into packaging.

Question 7

What exactly does StudioDraft do?

Accepted Answer

We make Brand Bibles.A Brand Bible is the complete system behind your brand: its strategy, language, visual identity and the rules for applying all of it. So whether someone joining your team is a marketer, social media manager, packaging designer, product developer or architect, they have one clear source to work from.

Question 8

Does StudioDraft do brand naming?

Accepted Answer

Yes. Some brands come to us with nothing but an idea. In those cases, naming becomes the second step after research and before we begin building the rest of the brand world.

Question 9

Does StudioDraft handle marketing after branding?

Accepted Answer

We don’t run marketing campaigns or manage your marketing function. We can, however, consult with your internal or external marketing team and help them understand how to use the brand system properly.

Question 10

What is included in StudioDraft’s branding package?

Accepted Answer

Our branding projects cover three core areas: brand strategy, verbal identity and visual identity.This can include positioning, archetypes, personality, brand story, vision and mission, values, tagline and manifesto, followed by the logo or wordmark, colour system, typography, visual language, print collaterals, digital collaterals and packaging.

Question 11

How long does a StudioDraft branding project take?

Accepted Answer

We aim to complete a branding project in around six weeks. We usually keep an additional two-week buffer at the end for client feedback, refinements or any final changes that may be required.

Question 12

How many branding options does StudioDraft present?

Accepted Answer

The main choice happens at the strategic stage. After our primary and secondary research, we present three positioning routes, each supported by its own tagline direction and visual moodboard.Once a direction is selected, or elements from different routes are brought together, we develop one cohesive brand system.

Question 13

Can StudioDraft rebrand an existing company?

Accepted Answer

Yes. Rebranding is a large part of what we do. We look at what the brand already owns, what is worth keeping and what needs to evolve, then rebuild the system around where the business wants to go next.

Question 14

Does StudioDraft work with international clients?

Accepted Answer

Yes. StudioDraft is a global branding studio and works with businesses across markets, industries and countries.

Question 15

Do we need to sign a contract before working with StudioDraft?

Accepted Answer

Yes. Good relationships are built on clarity, and contracts are useful for exactly that. The scope, timelines, deliverables and terms are agreed upon before the project begins.

Question 16

Can StudioDraft adjust the scope to fit our budget?

Accepted Answer

The scope can be shaped around what the brand genuinely needs, but we don’t remove essential parts of the system simply to make a project cheaper. Once we understand the requirement, we can recommend the most sensible way to structure the engagement.

Question 17

Is packaging included in StudioDraft’s branding projects?

Accepted Answer

Yes. Packaging is considered part of the wider brand system wherever it is relevant to the business. We establish how the identity should extend across packaging so the brand remains consistent from one format or product to another.

Question 18

Does StudioDraft provide photography and videography direction?

Accepted Answer

Yes. The Brand Bible includes photography and videography direction as an extension, including art direction, composition, styling, mood and the broader visual principles required to keep the brand recognisable across shoots and content.