No. A logo is one part of a much larger brand system.StudioDraft builds the strategy, verbal identity and visual identity around it, so the brand has a clear idea, language and design system to work with.

We don’t manage social media, but we make sure your team knows exactly what to do with it. Your brand system includes social media templates, layout directions and tone of voice guidelines, so anyone handling the account knows how the brand should look and sound.

We don’t design in isolation. Any strategy you already have becomes part of our research and gives us useful context, but we still look at the brand as a complete system. The verbal and visual identity need to come from the same idea.

Yes, once the brand system is in place. We can design the UI, key landing pages and the overall digital look and feel. Full website design and development can then follow as an extension of the established brand system.

Not as a standalone service. We design packaging as part of the brand systems we build.

We don’t take on packaging independently from branding. If StudioDraft has built the brand system, we can extend that system into packaging.

We make Brand Bibles.A Brand Bible is the complete system behind your brand: its strategy, language, visual identity and the rules for applying all of it. So whether someone joining your team is a marketer, social media manager, packaging designer, product developer or architect, they have one clear source to work from.

Yes. Some brands come to us with nothing but an idea. In those cases, naming becomes the second step after research and before we begin building the rest of the brand world.

We don’t run marketing campaigns or manage your marketing function. We can, however, consult with your internal or external marketing team and help them understand how to use the brand system properly.

Our branding projects cover three core areas: brand strategy, verbal identity and visual identity.This can include positioning, archetypes, personality, brand story, vision and mission, values, tagline and manifesto, followed by the logo or wordmark, colour system, typography, visual language, print collaterals, digital collaterals and packaging.

We aim to complete a branding project in around six weeks. We usually keep an additional two-week buffer at the end for client feedback, refinements or any final changes that may be required.

The main choice happens at the strategic stage. After our primary and secondary research, we present three positioning routes, each supported by its own tagline direction and visual moodboard.Once a direction is selected, or elements from different routes are brought together, we develop one cohesive brand system.

Yes. Rebranding is a large part of what we do. We look at what the brand already owns, what is worth keeping and what needs to evolve, then rebuild the system around where the business wants to go next.

Yes. StudioDraft is a global branding studio and works with businesses across markets, industries and countries.

Yes. Good relationships are built on clarity, and contracts are useful for exactly that. The scope, timelines, deliverables and terms are agreed upon before the project begins.

The scope can be shaped around what the brand genuinely needs, but we don’t remove essential parts of the system simply to make a project cheaper. Once we understand the requirement, we can recommend the most sensible way to structure the engagement.

Yes. Packaging is considered part of the wider brand system wherever it is relevant to the business. We establish how the identity should extend across packaging so the brand remains consistent from one format or product to another.

Yes. The Brand Bible includes photography and videography direction as an extension, including art direction, composition, styling, mood and the broader visual principles required to keep the brand recognisable across shoots and content.