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StudioDraft® developed a complete brand system for Relic, a luxury streetwear label rooted in mythic storytelling and a rebellious cultural attitude. The objective was to build a brand that goes beyond conventional streetwear aesthetics, creating an identity that feels timeless yet disruptive, drawing from ancient narratives while speaking to a new generation. Relic was envisioned as a brand for modern-day legends, individuals who challenge norms, question systems, and carve their own path.
Project Details
Started in 2025, we developed a complete brand system for Relic—from positioning and narrative to storytelling, crafting a brutalist, mythic visual language that positions the brand for those who rewrite history.
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The project began with in-depth brand positioning and narrative development. We defined Relic around the idea of mythology reinterpreted for contemporary culture, where stories of gods, warriors, and fallen heroes are translated into symbols of ambition, defiance, and identity. This narrative framework shaped the verbal identity, establishing a tone that is bold, cryptic, and evocative, designed to feel less like marketing and more like fragments of a larger mythos.
Visually, the identity is built on a brutalist design approach, raw, structured, and unapologetically bold, fused with mythological cues to create a distinctive and ownable aesthetic. The wordmark was crafted to feel strong and enduring, while the overall typographic system balances aggression with control. Graphic elements draw inspiration from ancient symbols, sculptural forms, and archival references, reinterpreted through a contemporary lens. The interplay between rigidity and storytelling creates a visual language that feels both historic and futuristic.
A key focus was building a flexible yet consistent brand system that could scale across all touchpoints. From apparel graphics and packaging to digital platforms and campaign assets, every element was designed to reinforce Relic’s identity. The system allows for expressive storytelling while maintaining a strong underlying structure, ensuring that the brand remains cohesive even as it evolves.
The identity extends into art direction and campaign design, where the mythic narrative comes to life through imagery, composition, and styling. Visuals are treated as modern relics, capturing fragments of a larger story, blending textures, symbolism, and raw energy to create a powerful and immersive brand world.
The result is a distinctive and culturally resonant streetwear identity that stands apart in a saturated market. Relic is positioned not just as a fashion label, but as a narrative-driven brand, where mythology meets modern rebellion, and every piece becomes part of an evolving story.
Relic’s collaterals design follows the same brutalist and mythic visual language, combining raw typography, structured layouts, and symbolic graphic elements. The approach is minimal yet bold, using high contrast, sharp compositions, and subtle textures to create a sense of permanence and attitude. Each piece feels intentional and artifact-like, reinforcing the brand’s identity as something timeless, rebellious, and deeply rooted in narrative.
This language seamlessly extends into the website experience, where the design mirrors the brand’s narrative depth and visual intensity. The interface is clean yet striking, with strong typographic hierarchy, controlled layouts, and immersive visuals that guide the user through the brand story. Every interaction is designed to feel deliberate, transforming the website from a functional platform into a digital extension of Relic’s mythic world.
Relic stands as a cohesive and narrative-driven brand system where every element, strategy, identity, product, and experience, works in harmony. By merging brutalist design with mythic storytelling, the brand moves beyond conventional streetwear to create something more enduring and culturally resonant. The result is not just a visual identity, but a distinctive world that invites its audience to connect, belong, and embody the spirit of modern-day legends.
