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Alienkind™ approached StudioDraft® with a unique brief: to create a brand identity for a juice shop powered by machines that prepare fresh juices. Instead of positioning it as a typical health or beverage brand, our goal was to turn this technological aspect into a distinctive concept elevating it into a lifestyle brand that stands apart from its competitors.
The core idea emerged from a simple insight, humans tend to make errors, but machines don’t. This led us to imagine a narrative where juice preparation feels precise, futuristic, and almost extraterrestrial. From this thought, the concept of Alienkind™ was born: a juice experience that feels as if it comes from another world.
Project Details
We created the visual identity system for Alienkind™ in 2024, drawing inspiration from a fusion of cyber aesthetics and brutalist design principles.
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To bring this idea to life, StudioDraft® developed a futuristic brutalist visual language, combining cyber-inspired aesthetics with raw geometric forms. The identity embraces a bold contrast of electric orange and deep black, creating a high-energy visual system that immediately captures attention and reinforces the brand’s futuristic personality.
Unlike conventional juice brands that rely on natural or organic cues, Alienkind deliberately breaks the category norms. The branding was designed to feel technological, experimental, and visually disruptive, making the brand environment memorable and immersive.
The identity system includes a custom wordmark, alien mascot, icon system, and graphic elements that work cohesively across applications while also performing effectively as individual assets. The mascot plays a central role in communicating the brand’s quirky, sci-fi character and acts as a recognizable symbol for the brand experience.
StudioDraft explored multiple creative directions before finalizing the mascot and visual system, ensuring the brand language remained cohesive, bold, and scalable across packaging, merchandise, and communication materials.
The result is a brand that doesn’t just look different, it tells a story. Alienkind™’s identity transforms a simple juice shop into a futuristic experience that people remember and engage with. By merging bold sci-fi aesthetics with a strong visual narrative, the brand moves beyond the traditional health-centric juice category and positions itself as a next-generation lifestyle brand.
This distinctive identity has helped Alienkind™ stand out in a crowded beverage market. Founded in 2024, the brand quickly gained attention for redefining how a modern juice bar could look and feel, positioning itself as a futuristic, community-driven concept within India’s growing Quick Service Restaurant (QSR) space.
More importantly, the brand identity helped Alienkind™ establish a strong cultural and visual presence, turning fresh juice into a lifestyle choice rather than just a beverage. By combining design, storytelling, and product experience, the brand created a distinctive identity that resonates with a younger, design-aware audience and sets a new benchmark for how beverage brands in India can look, behave, and scale.
Today, Alienkind™ continues to expand its footprint across major cities, gaining visibility and recognition through its unconventional approach, bold brand language, and a cohesive narrative that connects product, environment, and culture into one unified experience.
